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CRM >> Sales and Marketing Axapta >> Marketing Automation

Axapta Marketing Automation

Simplify the management of marketing activities by placing all relevant information at your fingertips.

Target Specific Audiences

Use prospect information to segment your target audience into meaningful profiles
Add and remove targets to meet your exact requirements
Import address lists

Run Campaigns More Efficiently

Campaign window with all relevant information at your fingertips
Analyze campaign cost, resource usage, and return on investment (ROI)
Run campaigns using e-mail, Web, fax, letter, and telephone lists
Prospect data entered in Web questionnaires or campaign sites goes directly into system
Generate automatic follow-ups based on specific customer information

Share Information Between Marketing, Sales, and Customer Service

Common repository for all of your sales and marketing collateral
Categorize sales and marketing materials for quick access (for example, product line, white papers, graphics, price lists, and videos)
Access Web links, audio/video clips, presentations, and graphical software
Track competitor information and trends by launching competitor Web sites for review

 

Key Benefits:

Easily customizable and highly scalable
 

Supports connectivity with customers, vendors, business partners and employees
 

Robust, comprehensive functionality all-in-one source

Supports operations across countries, sites, languages and currencies

Key Features:

Axapta supports your entire business and delivers these key sales and marketing functions:

Enterprise Portal

Marketing Automation

Product Builder

Questionnaire

Sales and Marketing

Sales Force Automation

Sales Management

Telemarketing

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